Available for work · 2025

Product &
Brand Designer.

I craft digital experiences that are clear, intentional, and built to last. Based in New York — working with teams worldwide.

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PRODUCT DESIGN · BRAND STRATEGY · UI/UX · VISUAL IDENTITY ·  PRODUCT DESIGN · BRAND STRATEGY · UI/UX · VISUAL IDENTITY · 

Selected Work

Projects

Nova App
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Nova — Mobile Banking App

End-to-end product design for a fintech startup aiming to simplify personal finance for Gen Z users.

Product Design iOS Fintech
Forma Brand
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Forma — Brand Identity

Complete visual identity system for a Scandinavian furniture brand — logo, typography, and brand guidelines.

Branding Identity Print
Pulse Dashboard
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Pulse — Analytics Dashboard

Redesign of a SaaS analytics platform serving 40,000+ users — focused on data clarity and reduced cognitive load.

UI/UX SaaS Dashboard
Echo Website
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Echo — Editorial Website

Award-winning editorial platform for a digital magazine — art direction, typography, and immersive reading experience.

Web Design Editorial Art Direction
8+
Years of Experience
60+
Projects Delivered
32
Happy Clients
4
Design Awards
Alex Morgan
NYC
Based In
About Me

Designing with purpose, not decoration.

I'm Alex Morgan, a senior product and brand designer with over 8 years of experience helping companies build intuitive digital products and memorable brand identities.

I believe great design is invisible — it removes friction, communicates with clarity, and respects the user's intelligence. My process is research-led, detail-oriented, and always rooted in real user needs.

Previously at Airbnb, Figma, and IDEO. Now taking on select freelance clients and consulting engagements.

Disciplines

Product Design Brand Identity Design Systems User Research Prototyping Art Direction

Tools

Figma · Framer · Webflow · Adobe CC · Principle · Notion

Testimonials

What clients say

"Alex completely transformed our product. The redesign led to a 40% increase in user retention. Highly recommend."

SL
Sarah Lin
CEO, Nova Finance

"The brand identity Alex created for Forma has been universally praised. It captures exactly who we are with quiet confidence."

MK
Marcus Kjær
Founder, Forma Studio

"Working with Alex is effortless. She asks the right questions, moves fast, and the output is always beyond expectations."

JP
Jamie Park
Head of Design, Pulse
Contact

Let's work together.

Have a project in mind? I'd love to hear about it. Send me a message and I'll get back to you within 24 hours.

Location
New York, NY (EST)
Availability
Open to projects — Q3 2025

Online

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I respond within 24 hours on business days.

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